Quibi’s Founder Offers Insight on New Streaming Platform

Quibi's Founder Offers Insight on New Streaming Platform

The founder of Quibi Jeffrey Katzenberg and CEO Meg Whitman took the stage this morning on the Consumer Electronics Show in Las Vegas to supply a more in-depth look into the know-how behind the quickly-to-launch cellular streaming service.

The corporation had already revealed a lot about its intentions with Quibi, together with the way it’s the primary streaming service designed completely for cellular gadgets, not the lounge TV.

However, till right this moment’s keynote — and briefings with reporters yesterday — what Quibi hadn’t but mentioned intimately was the underlying, patent-pending know-how that takes benefit of cell units to push ahead a brand new type of storytelling.

This know-how, when demoed, labored very properly. The shift from portrait to panorama and again was easy and quick — a virtually undetectable transition. And the video in both orientation was crisp, clear and excessive-def, due to the excessive manufacturing values of Quibi’s commissioned initiatives.

The tip result’s one thing that, although watched on a cellphone, wouldn’t ever be confused with person-gen companies like YouTube or TikTok.

On Quibi, there are three levels of content material — unscripted reveals, films delivered in brief chapters, and “Each day Necessities.”

On the unscripted aspect, you’ll discover documentaries and docu-sequence, in addition to different exhibits about meals, fashion, journey, animals, automobiles, comedy, sports activities, and extra. Each day Necessities, in the meantime, ship the day’s information and data — together with additionally climate, sports activities, and horoscopes — in five to six-minute “fast bites.”

Whereas these two classes may probably be delivered on different video platforms, Quibi’s riskier guess is on motion pictures informed in chapters. That’s, as a substitute for releasing a two-hour movie as a single, lengthy video to eat, Quibi films are instructed in seven to 10-minute segments. In 12 months one, 35 of Quibi’s whole 175 reveals can be motion pictures.