The founder of Quibi Jeffrey Katzenberg and CEO Meg Whitman took the stage this morning on the Consumer Electronics Show in Las Vegas to supply a more in-depth look into the know-how behind the quickly-to-launch cellular streaming service.
The corporation had already revealed a lot about its intentions with Quibi, together with the way it’s the primary streaming service designed completely for cellular gadgets, not the lounge TV.
However, till right this moment’s keynote — and briefings with reporters yesterday — what Quibi hadn’t but mentioned intimately was the underlying, patent-pending know-how that takes benefit of cell units to push ahead a brand new type of storytelling.
This know-how, when demoed, labored very properly. The shift from portrait to panorama and again was easy and quick — a virtually undetectable transition. And the video in both orientation was crisp, clear and excessive-def, due to the excessive manufacturing values of Quibi’s commissioned initiatives.
The tip result’s one thing that, although watched on a cellphone, wouldn’t ever be confused with person-gen companies like YouTube or TikTok.
On Quibi, there are three levels of content material — unscripted reveals, films delivered in brief chapters, and “Each day Necessities.”
On the unscripted aspect, you’ll discover documentaries and docu-sequence, in addition to different exhibits about meals, fashion, journey, animals, automobiles, comedy, sports activities, and extra. Each day Necessities, in the meantime, ship the day’s information and data — together with additionally climate, sports activities, and horoscopes — in five to six-minute “fast bites.”
Whereas these two classes may probably be delivered on different video platforms, Quibi’s riskier guess is on motion pictures informed in chapters. That’s, as a substitute for releasing a two-hour movie as a single, lengthy video to eat, Quibi films are instructed in seven to 10-minute segments. In 12 months one, 35 of Quibi’s whole 175 reveals can be motion pictures.